99 Reasons to Visit London (Besides the Fact It’s, You Know, London)
So, you’re thinking about visiting London? Or maybe you’ve already been, and you’re looking for an excuse to come back. Well, good news – you’ve landed in the right place! London is like that cool friend who always has something exciting going on, whether it’s discovering a secret cocktail bar, dodging pigeons in Trafalgar Square, or pretending you know what you’re looking at in the British Museum.
It’s a city packed with history, culture, food, and quirky surprises around every corner. Seriously, there’s so much to do that you could spend a lifetime here and still not tick everything off the list. But don’t worry, I’ve made it easy for you. Whether you’re a first-timer or a seasoned Londoner, here are 99 ridiculously good reasons to pack your bags and head to the Big Smoke. Ready? Let’s go!
1.The Tower of London
Where else can you see actual Crown Jewels? The Tower of London oozes history and intrigue, from its time as a prison to its role as a fortress. Plus, there’s something cool about seeing those massive sparkly gems up close and imagining what it’d be like to wear them to the grocery store.
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2. Fish and Chips
London does fish and chips like nobody else. Crispy, golden perfection with flaky cod inside. Pair it with mushy peas, and don’t skimp on the vinegar. Even better if you’re eating it from a paper wrapper near the Thames.
Tip: my favourite Fish and Chips in London is the Fishcotheque near Waterloo. And it seems I am not the only one who likes it there as it is often mentioned as one of the best – if not the best, fish and chips shops in the city!
3. Big Ben
It’s more than just a clock; it’s a symbol of London itself. Every time it chimes, it feels like you’re part of something iconic. And fun fact: Big Ben is actually the name of the bell, not the tower. You’ll feel super smart dropping that fact at dinner.
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4. The Tube
London’s underground is its lifeline, zipping you all over the city in record time. Sure, it’s crowded, and you’ll probably get stuck next to someone who refuses to move down the carriage, but it’s a rite of passage. Plus, nothing beats the joy of hearing “Mind the gap.”
Tip: get an Oyster card or use your contactless card. Buying individual tickets at a machine is way WAY more expensive!
5. The Changing of the Guard
If you’re into pageantry, this is your jam. The changing of the guard ceremony at Buckingham Palace feels like something out of a historical movie, with those soldiers in the tall furry hats. Bonus: it’s free to watch, so you can spend your saved pounds on more scones.
6. West End Shows
Broadway, but British! The West End has all the big names – Hamilton, Les Mis, The Lion King – plus some shows you’ve probably never heard of but will absolutely love. And the theatre experience in London has this special kind of charm that’s hard to beat.
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7. Kew Gardens
If plants are your thing, or even if they’re not, Kew Gardens is like stepping into a living, breathing art gallery. The greenhouse is a marvel of its own, and the treetop walkway gives you a whole new perspective on nature. Plus, it’s a perfect picnic spot!
8. Afternoon Tea
Who doesn’t love an excuse to stuff themselves with tiny sandwiches and even tinier cakes? Afternoon tea in London is a must. It’s elegant, it’s delicious, and it’s basically a sugar rush with a side of sophistication.
Tip: Fortnum and Mason has a savoury afternoon tea which is my absolute favourite. It is expensive there but if you like a bit of luxury and you are a real foodie – this is the one to book!
9. Hyde Park
Take a stroll, rent a rowboat, or have a picnic. Hyde Park is massive, and it’s the kind of place where you can find some calm in the middle of the city’s madness. Plus, it’s got swans. You know things are fancy when there are swans.
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10. Harrods
This department store is so posh, it’s basically an attraction. You probably can’t afford much here, but wandering around its endless rooms is a trip in itself. And let’s be honest, no one can say no to overpriced chocolates from the food hall.
11. Covent Garden
From shopping to street performances, Covent Garden is a little bit of everything. You can watch someone juggle flaming torches, pick up a quirky souvenir, and grab a cup of tea, all in the same square.
12. The Weather
Yes, it rains. A lot. But that’s part of the charm, right? London fog feels like you’ve stepped into a Sherlock Holmes novel, and the ever-present grey skies give you the perfect excuse to cozy up in a pub with a pint. You might want to take a little travel umbrella with you!
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13. The Shard
For the best views of London, you need to head up to The Shard. It’s not just the tallest building in London; it’s the tallest in the whole UK. Plus, you can enjoy a cocktail while taking in the panorama. Worth it.
14. Pubs
If there’s one thing London does exceptionally well, it’s pubs. Cozy, atmospheric, and often older than some countries, London’s pubs are the perfect place for a pint and a chat. Every pub has its own history, and some even have resident ghosts! You can discover the best pubs on a London pub crawl!
15. Museums That Are Free
The British Museum, Tate Modern, Natural History Museum… you could spend days exploring London’s museums, and it wouldn’t cost you a penny. That’s right – London gives you culture for free. Who says the city’s expensive?
16. The Thames
Whether you walk along it, take a boat tour, or just sit by its edge and people-watch, the River Thames is the backbone of London. It’s seen centuries of history and is still at the heart of the city’s charm. You can even take a Thames Cruise!
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17. Borough Market
This is the place to eat your way through London. From fresh oysters to exotic cheeses, this market has it all. Be prepared to leave with a full stomach and bags of artisanal goodies you didn’t even know you needed. If you love food I can only recommend taking a Borough Market food tour!
18. The Double-Decker Bus
Who hasn’t wanted to sit at the top of a red double-decker bus? It’s the quintessential London experience. Even if you’re just commuting, it feels like a mini-sightseeing tour. Bonus points if you can snag the front seat.
19. St. Paul’s Cathedral
The architecture is stunning, but the view from the dome? That’s the real prize. You’ll climb a few hundred stairs, but the panoramic view of London is well worth the effort.
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20. Notting Hill
Not just a movie, Notting Hill is a real place, and it’s just as charming as it looks on screen. Think colorful houses, quirky boutiques, and the famous Portobello Road Market. Perfect for a lazy Saturday stroll.
Tip: if you are a film buff like me you might want to check out some of the London filming location tours which includes the filming locations of Harry Potter, Ted Lasso, Notting Hill and even Sherlock!
21. Portobello Road Market
If you’re into antiques, vintage clothes, or unique finds, Portobello Road is your spot. It’s like a treasure hunt, and you never know what gem you’ll discover. Plus, the street performers add to the atmosphere.
22. Camden Market
For something a bit more alternative, Camden Market is the place to be. From goth fashion to street food, it’s a blend of quirky, cool, and a little bit chaotic – in the best way.
23. The British Sense of Humour
Dry, witty, and sometimes biting, the British sense of humour is a cultural experience on its own. You’ll leave London appreciating sarcasm on a whole new level.
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24. Harry Potter Tours
Whether you’re a die-hard fan or just mildly interested, London is full of Harry Potter spots. Visit Platform 9¾ at King’s Cross or take a walking tour of the film locations. You might not get your Hogwarts letter, but you’ll come close.
Tip: If you are a Harry Potter Fan you can also go to the Warner Bross Harry Potter Studio Tour. You can check prices and tickets here.
25. Shakespeare’s Globe
A visit to this iconic theatre is a must for any fan of the Bard. It’s a replica of the original Globe Theatre, and watching Shakespeare performed here, in the open air, is something truly special. You’ll never look at “Romeo and Juliet” the same way again.
26. The Victoria & Albert Museum
For lovers of art, design, and fashion, the V&A is heaven. The collections here are vast, and you can easily spend a day wandering its beautiful halls. Even if you’re not an art buff, the sheer beauty of the museum itself is worth a visit.
Tip: If you love Period Drama I would recommend watching Victoria! I loved that show!
27. Trafalgar Square
Home to the famous lions and Nelson’s Column, Trafalgar Square is always buzzing with activity. From tourists snapping photos to impromptu street performances, it’s a lively spot in the heart of the city.
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28. Oxford Street
London’s shopping mecca. If you’ve got a wallet full of credit cards and a love for fashion, this is where you’ll want to be. Just remember, Oxford Street gets busy – but that’s part of the fun!
29. The Southbank
Strolling along the Southbank gives you some of the best views of the Thames. It’s lined with theatres, art galleries, and cafes. And if you’re lucky, you’ll catch a street performance or two.
30. Wembley Stadium
Home to some of the world’s biggest football matches and concerts, Wembley is iconic. Even if you’re not catching a game, a tour of the stadium gives you a peek into one of the most famous sports venues on the planet. And the best news? You can take a behind the scenes tour!
31. The Houses of Parliament
Arguably one of the most iconic buildings in the world, the Houses of Parliament are steeped in history. And if you’re lucky, you might just catch a heated debate or two.
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32. Buckingham Palace
You can’t visit London without seeing where the Queen (well, now the King) lives! If you’re there at the right time, you can even see the Changing of the Guard.
Tip: Did you know you can also visit the inside of Buckingham Palace? You do need to be quick because there are only a limited number of tickets available every day.
33. Carnaby Street
This trendy shopping street is a hub of fashion, music, and food. It’s a must-visit for anyone looking to soak up some of London’s unique culture.
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34. Greenwich
Time travel (sort of) by standing on the Prime Meridian, where east meets west. Greenwich is also home to the Royal Observatory and some pretty stunning views of the city from its park.
Tip: If you like science and history and the history of science, you might be interested in knowing that you can visit the Greenwich observatory! You do need to get tickets beforehand here (and they sell out quickly)
35. London Zoo
One of the oldest zoos in the world, London Zoo is not just for kids. With everything from penguins to gorillas, it’s a day well spent for animal lovers of any age. You can get tickets here.
36. Brick Lane
If you love curry, Brick Lane is a food lover’s dream. The area’s got some of the best Indian restaurants in the city, not to mention its edgy street art and cool vintage shops.
Tip: Brick lane is mostly known for its amazing street art. If you are into street art you should definately take a street art tour!
37. Piccadilly Circus
It’s like London’s version of Times Square, but with fewer neon signs and more statues. It’s the buzzing heart of London, and a great place to sit and watch the city go by.
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38. The London Eye
Yes, it’s a touristy thing to do, but the views from the top of the London Eye are unbeatable. If you’re looking for that perfect panoramic shot of the city, this is the way to get it. I would recommend ordering tickets online so you don’t have to queue. If you book a combination ticket they are also cheaper.
39. Tower Bridge
Often confused with London Bridge, Tower Bridge is far more impressive. You can even walk across its high-level walkways for some stunning views of the Thames. If you want to visit Tower Bridge you will need an entry ticket.
40. Red Phone Boxes
They might not be as functional as they once were, but the iconic red phone boxes are still dotted around the city, and they make for the perfect London photo op.
41. Wimbledon
The oldest and most prestigious tennis tournament in the world happens right here in London. Even if you’re not a huge tennis fan, the atmosphere during Wimbledon is electric. Depending on the time of your you can also visit the Wimbledon tennis club!
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42. Scones
No trip to London (or the UK in general) is complete without indulging in some proper scones with clotted cream and jam. Just don’t get into an argument about which goes first: the jam or the cream. If you want to make your own you can find amazing scone mixes here!
43. Parks Galore
London is home to some of the best parks in the world. From Hyde Park to Richmond Park, you can escape the hustle and bustle without ever leaving the city.
44. London’s Pigeons
Yes, they’re a little bold and possibly over-friendly, but the pigeons of London are part of the city’s charm. Just don’t leave your sandwich unattended for too long.
45. The Natural History Museum
Dinosaurs. Need I say more? This museum is a treasure trove of fascinating exhibits, including a giant blue whale skeleton suspended from the ceiling.
46. Abbey Road
Calling all Beatles fans! Walking across the famous Abbey Road crossing is an absolute must. Just be prepared for a bit of traffic as you try to get that perfect photo.
Tip: If you are a Beatles fan or you like music, there are loads of amazing walking tours you can do in the area. Some are about Rock n Roll, others more focussed on the beatles. You can have a look here!
47. The Churchill War Rooms
This underground bunker takes you back in time to World War II, offering a glimpse into where Winston Churchill led Britain through the war. History buff or not, it’s a fascinating experience.
48. Liberty London
This luxury department store is an architectural gem, and even if you don’t buy anything, it’s worth wandering around just to marvel at its beauty.
49. The Language
You speak English, sure, but British English is a whole other level. From the charming accent to the quirky slang, you’ll leave London with a few new words in your vocabulary.
50. Free Wi-Fi in Parks
London gets that you need to upload all those selfies in real-time, so many parks offer free Wi-Fi. It’s the perfect place to post your latest London adventures. If you want cheap data while in London you might want to get a travel esim instead of always relying on free wifi.
51. Street Art in Shoreditch
Shoreditch is London’s creative hub, and its street art scene is nothing short of legendary. You could spend hours wandering the streets, discovering new murals and graffiti tucked away in alleyways.
52. Sky Garden
It’s a garden, it’s in the sky, and it’s free to visit. The Sky Garden offers panoramic views of London, plus plenty of plants to make you feel like you’re in a rooftop jungle.
53. The Sherlock Holmes Museum
Located on Baker Street (naturally), this quirky museum is a must for fans of the famous detective. Whether you’re a fan of the books, the films, or the TV series, this spot brings Sherlock Holmes’ world to life. You can get your tickets here.
54. The Royal Parks
These are the Queen’s (now King’s) personal backyards, and you’re free to wander through them. From St. James’s Park with its pelicans to Kensington Gardens, each park has its own unique charm.
55. Selfridges
A shopping experience like no other, Selfridges is more than just a department store. It’s a destination in itself, and even if you don’t buy anything, it’s fun to wander through the endless rooms of luxury goods.
56. Quirky Neighbourhoods
London’s neighbourhoods each have their own distinct personality. From trendy Shoreditch to posh Kensington, there’s a corner of London for everyone.
57. Tube Announcements
There’s something oddly satisfying about hearing “Mind the gap” over the speakers on the Tube. It never gets old.
58. Speaker’s Corner
Feel like having a rant about the state of the world? Hyde Park’s Speaker’s Corner is the place to do it. Since the 1800s, this has been a hub of free speech and public debate. Grab a soapbox and go for it.
59. Christmas in London
Twinkling lights, mulled wine, and a whole lot of festive cheer. Christmas in London is magical, with events like Winter Wonderland in Hyde Park and the sparkling lights of Oxford Street.
60. Hampstead Heath
If you’re looking for wide-open spaces and killer views of London, Hampstead Heath is the spot. It feels like you’ve escaped to the countryside, but the city skyline is just in the distance.
61. Cheese
London has an obsession with cheese, and it’s glorious. From cheese bars to markets with stalls dedicated to the good stuff, you won’t go hungry. There’s even a festival dedicated to it – yes, really.
62. The Palaces
The UK loves a good palace, and London is home to several. Whether it’s Buckingham, Kensington, or the less well-known Eltham, you can channel your inner royal for a day.
You can get tickets for the royal palaces here!
63. London Taxis
The classic black cab is an iconic symbol of the city, and the drivers are famous for knowing every street, alley, and shortcut. They’ve passed “The Knowledge,” which is basically a master’s degree in London geography.
64. Victoria Station
London’s biggest transport hub is chaotic, busy, and has a certain charm. Whether you’re hopping on a train to the countryside or grabbing a coffee before heading off, it’s an essential part of the London experience.
65. The Gherkin
This modern skyscraper is either loved or hated by Londoners, but it’s undoubtedly iconic. And it adds a nice bit of contrast to the city’s more historical architecture.
66. The Food Scene
It’s not just fish and chips. London’s food scene is one of the best in the world, with everything from street food to Michelin-starred restaurants. You can literally eat your way around the globe without ever leaving the city.
There are lots of amazing food tours in London you can book. If you want to bring a bit of London home, have a look at this amazing cookbook!
67. Carnival in Notting Hill
Held every August, the Notting Hill Carnival is a riot of color, music, and food. It’s one of the biggest street festivals in Europe, and whether you’re there for the parades, the food, or the dancing, you’re in for a treat.
68. Sherlock Holmes Pub
Drink like the famous detective (okay, sort of) at the Sherlock Holmes Pub. It’s a cozy spot filled with memorabilia from the great detective’s adventures.
Tip: If you are into Sherlock Holmes you can take a guided tour which brings you past the most important Sherlock Holmes locations!
69. Aerial Views from the Cable Car
Yes, London has a cable car, and yes, it’s fantastic. Take a ride across the Thames on the Emirates Air Line cable car and enjoy some epic aerial views of the city. It’s also one of the most underrated things to do in London. You can get your tickets here.
70. Science Museum
Interactive exhibits, fun experiments, and cool displays – the Science Museum makes learning fun for all ages. Whether you’re into space, engineering, or technology, there’s something for everyone.
71. The Vibe
It’s hard to describe, but London just has this vibe. There’s a pulse to the city, a sense of energy, a feeling that anything can happen. It’s a place where history meets modern life, and every street tells a story.
72. The Coffee Shops
London is packed with cozy coffee shops, perfect for grabbing a latte and doing a bit of people-watching. Some of the independent cafes are real hidden gems, serving up seriously good coffee with a side of charm.
73. Jazz at Ronnie Scott’s
Ronnie Scott’s Jazz Club is legendary. If you’re into jazz, this is the place to go. Even if jazz isn’t your thing, the atmosphere is unmatched, and it’s a great spot to sip on a drink and soak in some culture.
74. Thrift Shopping
London is full of amazing thrift and vintage shops. Whether you’re hunting for designer bargains in Notting Hill or cool retro finds in Shoreditch, there’s a treasure waiting to be discovered.
75. The London Marathon
If you’re a runner, the London Marathon is one of the best in the world. And if you’re not, it’s still a fun event to watch, with thousands of runners from around the globe racing through the city’s streets.
76. Hidden Alleyways
London is full of narrow, winding alleyways that feel like they’ve been plucked from another time. Some lead to quirky shops or cozy pubs, and others are just fun to explore. You never know what you’ll stumble across.
77. The Theatre Scene
Beyond the West End, London’s theatre scene is thriving, with everything from tiny fringe productions to world-class performances. There’s something for everyone, whether you’re into musicals, dramas, or something a little experimental.
78. It’s a Gateway to Europe
London is one of the best-connected cities in the world, making it the perfect base for European adventures. Hop on the Eurostar and be in Paris in just a couple of hours, or catch a flight to pretty much anywhere in Europe.
79. Street Performers
From Covent Garden to Southbank, London’s street performers are top-notch. Whether it’s a magician, a singer, or someone juggling fire, you’ll always find something entertaining to watch.
80. Winter Wonderland in Hyde Park
Every winter, Hyde Park transforms into a magical wonderland of ice skating, fairground rides, food stalls, and festive cheer. It’s basically Christmas on steroids.
81. The London Dungeon
This isn’t your average tourist attraction – it’s a spooky, immersive experience that takes you through some of London’s darkest history. Think live actors, special effects, and plenty of scares. You can get your tickets here!
82. Primrose Hill
For some of the best views in London, head to Primrose Hill. It’s a bit of a climb, but once you reach the top, you’ll be rewarded with panoramic views of the city skyline.
83. Brick Lane’s Bagels
While Brick Lane is famous for its curries, don’t leave without trying a bagel from one of the area’s famous 24-hour bagel shops. The salt beef bagel is the stuff of legends.
84. The London Skyline at Night
The London skyline is impressive during the day, but it’s absolutely magical at night. Whether you’re gazing at it from a rooftop bar or standing on the banks of the Thames, the city lights twinkle like something out of a dream.
85. The Globe Theatre by Candlelight
If you visit Shakespeare’s Globe Theatre in the winter, you can catch performances by candlelight. It’s a cozy, atmospheric way to experience Shakespeare’s works – and it feels like a step back in time.
86. Platform 9¾
Harry Potter fans can’t leave London without visiting the famous Platform 9¾ at King’s Cross Station. Grab a photo pushing a trolley halfway through the wall and live out your wizarding dreams.
Tip: There is so much to do in London when it comes to Harry Potter! You can find some amazing activities on this website!
87. Secret Bars
London is full of secret bars hidden behind unmarked doors, phone booths, and even fridge doors. Finding them is half the fun, and once inside, you’re in for some of the best cocktails in the city.
88. Rooftop Bars
Speaking of bars, London’s rooftop bar scene is thriving. From swanky spots like The Shard’s Sky Lounge to more laid-back venues like Frank’s Cafe in Peckham, sipping cocktails with a view is a must.
89. Carnaby Christmas Lights
Carnaby Street is famous for its trendy shops, but it’s also home to some of the best Christmas lights in the city. Every year, the street is decked out in dazzling lights, making it feel extra festive.
90. The Royal Observatory
If you’re into astronomy or history (or both), a visit to the Royal Observatory in Greenwich is a must. Stand on the Prime Meridian line, check out the amazing views over London, and learn about the history of timekeeping. You can get tickets to visit the Royal Observatory here!
91. London Fashion Week
Twice a year, London becomes the center of the fashion universe during London Fashion Week. Even if you’re not attending any shows, the city buzzes with style, and it’s a great time to people-watch and spot some incredible outfits.
92. The London Mithraeum
Hidden beneath the Bloomberg building is an ancient Roman temple dedicated to the god Mithras. The London Mithraeum is one of the city’s coolest hidden gems, offering a fascinating glimpse into Roman London.
93. Leadenhall Market
This stunning covered market dates back to the 14th century and is one of London’s most beautiful shopping spots. It’s also been a filming location for the Harry Potter movies, so fans will recognize it as Diagon Alley.
94. Speakeasies in Soho
Soho is home to some of London’s best speakeasies, with hidden entrances and a prohibition-era vibe. Step back in time, sip on expertly crafted cocktails, and enjoy the secretive atmosphere.
95. Outdoor Cinemas
During the summer, London is dotted with outdoor cinemas where you can watch classic films under the stars. Whether it’s on a rooftop or in one of the city’s many parks, it’s a perfect way to spend a summer evening.
96. The View from The O2
If you’re feeling adventurous, you can actually climb the O2 Arena. The views from the top are incredible, and it’s one of the more unique ways to see the city from above.
97. The Sky Pool
London’s famous floating pool between two skyscrapers is not for the faint-hearted. But if you’re feeling brave (and lucky enough to know someone who lives in one of the buildings), swimming in the sky is an experience you won’t forget.
98. The British Library
Book lovers, this one’s for you. The British Library is home to over 150 million items, including the original manuscripts of some of the world’s most famous authors. It’s a bookworm’s paradise.
99. The Vibe (Again)
Because London’s vibe is unlike anywhere else. It’s a city that feels alive, a place where you can find something new around every corner, whether it’s a hidden coffee shop, a quirky market, or an incredible view. London is endlessly exciting, and that’s reason enough to visit.
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London is a city that knows how to market… its markets! There’s truly something for everyone—from vibrant flower markets and famous antiques hubs to hipster street food joints that’ll make your tastebuds dance. London’s market scene is brimming with history, culture, and let’s face it, some of the most delicious food you’ll find across the…
12 Museums in London you should not miss!
London is home to some of the best museums in the world, whether you’re into art, natural history, or quirky collections that make you question the past (or your sanity). This city has something for everyone—history buffs, design enthusiasts, even transport nerds. So grab your Oyster card (or plan to walk, it’s London after all)…
Discover the 12 best off the beaten path things to do in London!
Tired of elbowing through crowds at the London Eye or trying to snap an unobstructed selfie at the Tower of London? Ready to explore a different side of London that only the locals seem to know about? Then welcome, intrepid traveler! It’s time to ditch the tourist traps and dive into some of London’s best…
12 Best Cocktail Bars in London You Need to Visit
Let’s talk about London – a city known for its double-decker buses, uncomfortably long queues, and an absolutely world-class cocktail scene. This is where mixologists don’t just make drinks; they create tiny, boozy works of art that will make you reconsider what you’ve been sipping at home all these years. After an exhaustive search (and…
The 12 prettiest streets in London you need to see!
London is one of those cities that effortlessly blends the historic with the modern, the iconic with the hidden. Sure, everyone knows about Big Ben and Tower Bridge, but if you want to experience London like a local (or just seriously upgrade your Instagram game), it’s time to wander off the beaten path. From vibrant…
The 10 Most Dangerous Areas in London
London is an intoxicating blend of old-world charm and modern energy, with every street holding a story. It’s a city that’s seen it all, from royal weddings to raucous football matches. But like any global metropolis, London has some areas that tourists—especially first-timers—might want to be a bit cautious of. In this guide, we’ll help…
The 12 Best Things to Do in London
When it comes to planning a trip to London, the list of things to do in London can feel endless. From iconic landmarks like Big Ben and the Tower of London to quirky museums and the lively streets of Camden Town, there’s something for every type of traveler. But with so much to explore, it can…
Best Budget Hotels in London (But you need to be quick!)
Finding a budget hotel in London can feel like a treasure hunt. Because OMG the hotels are so so so expensive! If you know where to look, however, there are some great spots out there that won’t force you to sell two kidneys and a cornea for room. I have scoured the net for the best…
